Content Marketing for Professional and Consulting Services - via Content Marketing Institute

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Content Marketing for Professional and Consulting Services


As this article in the Content Marketing Institute points out there has always been concern by professional service firms about telling their clients too much about their methodology or their process, for fear that some will just try and implement the ideas on their own. For two main reasons this is incorrect:
  • Companies are engaging you because they don’t have the time or people to create and implement a plan and
  • It’s one thing to read about something but a completely different thing to actually have done something in a variety of circumstances.
Bottom line, implementing a content marketing strategy in a professional service firm will show that you are not afraid of sharing and that your value is in the implementation and not just re-purposing what in some cases are widely known ideas and concepts or ideas already.
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Ed Loessi

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