Why Marketing Automation is not Inbound Marketing | Business 2 Community

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"There is a common misconception among B2B marketers. Spurred by the digitisation of marketing communication and the need for better targeted and more relevant content, many erroneously believe that marketing automation (MA) and inbound marketing are exactly the same thing. This can’t be further from the truth."

Why Marketing Automation is not Inbound Marketing | Business 2 Community

Well worth the read!

Thanks,

Ed

Ed Loessi

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