KNOW and BELIEVE Your Elevator Pitch, Don't Just Memorize It - Joe Caruso's blog

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"We do entrepreneurs a disservice by calling it a "pitch".... This should not be thought of as something separate and distinct.... crafted for the sole purpose of raising money... it should an integral part of one's business."

Great reminder from top mentor Joe Caruso about being able to pitch your business at any moment, if you don't know it you probably are not going to be successful.

The truth is this is the same not only if you are creating a startup or one of the early staff in one, it is also true if you are involved in sales and marketing in any form. People want to know that you understand the business and that you can help them to understand it as well. People want to work with those that believe and believing is most often about understanding what it is you do and explaining it in the simplest terms.

KNOW and BELIEVE Your Elevator Pitch, Don't Just Memorize It - Joe Caruso's blog

Ed Loessi

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