Why Marketing Automation is not Inbound Marketing | Business 2 Community

6:44 PM

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"There is a common misconception among B2B marketers. Spurred by the digitisation of marketing communication and the need for better targeted and more relevant content, many erroneously believe that marketing automation (MA) and inbound marketing are exactly the same thing. This can’t be further from the truth."

Why Marketing Automation is not Inbound Marketing | Business 2 Community

Well worth the read!

Thanks,

Ed

Ed Loessi

How to Get Value from Twitter as an Individual

7:50 PM

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I've been a fairly active user of Twitter, since March of 2007. Now, not being someone famous, I don't have 10's of 1000's of followers, just a bit over 2000 as of the writing of this blog. When I first started I thought that it would be a really good way to connect with lots of people that were in fact famous but it turns out famous people don't really follow you back.

Oh, before we go too far, let me define famous. For me famous people are business people and thought leaders in the startup technology and marketing space, which is where I myself work. For you famous could be thought leaders in your career space or in your personal interests and hobbies.

So, tonight I was clearing out my Twitter account of people who haven't followed me back over the last 30 days (using Tweepi) and I really solidified in my mind what I wanted out of Twitter and how it could really benefit me as an individual (I have spent lots of time building Twitter accounts in business, but for an individual it is different).

What I want from Twitter is pretty simple:
  1. I want to form a general information sharing relationship with people in the geographic area I live in - Boston.
  2. I want to connect with people in the startup space so that I can find out about new startup companies and events that are beneficial to startup companies.
  3. I want to find out about things that can help me be a better marketer
  4. I want to be entertained every once in a while.

In thinking this through I realized that I didn't need to be connected to or followed back by famous people, I just needed to connect with people who have a good balance of following and followers, who were fairly regular tweeters about the things that we are jointly interested in and that were primarily living and working in the same metropolitan area.

Now, before you say "but how will you know about what the thought leaders a.k.a. the famous people are thinking if you are not connected to them?" Well, quite simply I get most of my thought leadership fill by subscribing to their blogs and seeing things come through on my rss feed, so I was really rarely missing anything from a Chris Brogan or a Seth Godin or the likes. Truth is I am much more interested in what my local Boston friends have to say after having read something by the thought leaders.

So, what is my advice?, it's simple really; follow people in the cities or states you work in, just in case you meet them on the street, follow people who have a good balance of followers and following (not someone who has 6000 followers and only follows 60), follow people who are active in the things that interest you in your career and in your hobbies, and follow people who are always throwing in something random, as they will entertain you, and most importantly follow people people who have an actual comment on a tweet and not just retweeting something that came down the channel.

Thanks,

Ed

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Ed Loessi

KNOW and BELIEVE Your Elevator Pitch, Don't Just Memorize It - Joe Caruso's blog

6:58 PM

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"We do entrepreneurs a disservice by calling it a "pitch".... This should not be thought of as something separate and distinct.... crafted for the sole purpose of raising money... it should an integral part of one's business."

Great reminder from top mentor Joe Caruso about being able to pitch your business at any moment, if you don't know it you probably are not going to be successful.

The truth is this is the same not only if you are creating a startup or one of the early staff in one, it is also true if you are involved in sales and marketing in any form. People want to know that you understand the business and that you can help them to understand it as well. People want to work with those that believe and believing is most often about understanding what it is you do and explaining it in the simplest terms.

KNOW and BELIEVE Your Elevator Pitch, Don't Just Memorize It - Joe Caruso's blog

Ed Loessi

Very Cool! - Enstitute Launches an Alternative University for Entrepreneurs

8:29 PM

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Very cool!

TNW The Next Web writer Brian McCarty uncovers a really great concept/business called Enstitute, which is asking the question "If you want to be an entrepreneur, do you have to go to college?"

Enstitute Launches an Alternative University for Entrepreneurs

There has long been a debate as to the value of a college eduction, to an entrepreneur, a very expensive proposition even at a state university. There have been all types of approaches from dropping out to start a company, starting a company while in college, The Zuckerberg Model (countless others as well of course), to going directly to work at a startup right after college.

The Enstitute's plan, which involves having a 2 year internship and hands on work under the mentorship of successful business people, looks like another solid attempt to separate entrepreneurship from the bonds of a costly and sometimes nearly useless college education. Don't get me wrong I think college is definitely a viable and worthwhile channel to success for many types of careers and I do like the idea that Kaplan an educational company is working on developing a curriculum for Enstitute, as I think that the 18-24 years this program is targeting still need to be organized down at least some sort of pathway.

This is one approach amongst many to keep an eye on, there are some great people involved and they are on the right track.

Thanks,

Ed
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Ed Loessi

Google's Latitude Leaderboards Could Come to Google+ - Really?

8:04 PM

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Saw this snippet on possible check-ins and gameification within Google+ on TNW - The Next Web

Google's Latitude Leaderboards Could Come to Google+

"The new update sees Latitude Leaderboards quietly launch within the app, awarding points to users that check-in using Google’s rarely-used independent check-in service. As soon as a Latitude location is selected within the app, a small leaderboard is displayed and points tallied to the user’s leaderboard score."

My Take:

It struck me odd that this was compared to Foursquare simply because Google+ and Foursquare based on what we know about both of these business models couldn't be further apart. I mean really, Google+ is about content sharing and Foursquare is about activity sharing on the individual side and advertising on the business side (the real side because that is where the money is). I may be wrong and it wouldn't be the first time but I struggle to see how you would really add check-ins to the Google+ process as it is simply an unrelated activity. If you were going to add check-ins to any Google product it would be mobile search or Google Places.

My suggestion, let's stop taking every new Google development and trying to figure out how it is going to fit into Google+

Thanks,

Ed
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Ed Loessi