Keys to a good location based marketing campaign | Location-based Marketing Tool

4:30 PM

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Keys to a good location based marketing campaign | Location-based Marketing Tool

Aaron Strout, head of location based marketing for WCG put together a great checklist on how to run a good location based marketing program, appropriately titled:

10 Keys to a Good Location Based Marketing Campaign

This list is a primer for the soon to be released book “Location Based Marketing for Dummies“, one we are definitely waiting to get a copy of and recommend that you get as well.

My Take: For nearly every small business; local restaurant, retailer or service provider, location based marketing is going to be both new and not so new. New, in the sense that there is now a whole new set of technologies to work with and Not So New, because location based marketing is what they have always done. Local businesses survive based on foot traffic both old customers and new customers have got to come into your place of business in order for you to make your numbers month in and month out.


Daily Deals and Location Based Marketing | Location-based Marketing Tool

4:25 PM

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Daily Deals and Location Based Marketing | Location-based Marketing Tool

Writing in TechcocktailKris Petersen, CEO and Founder of DealsGoRound pointed out 3 trends that he saw in the daily deal market.


In typical flash sale fashion, the 2011 Daily Deal Summit was here for 24 hours and then it was gone. The sold out event took place in New York City on Wednesday, April 6th and was attended by a standing room-only crowd of deal and service providers, as well as… via 3 Trends In Daily Deal Offerings.

Reading his post you will find that experience deals, those deals that combine two uncommon items together and deals at the speed of mobile, the ability to change or create deals as an when needed are going to be two very important elements as the daily deal space grows and becomes an ever bigger part of the location based marketing and social media marketing landscape.

Ed Loessi

Foursquare and Twitter power up location based marketing | Location-based Marketing Tool

4:17 PM

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Foursquare and Twitter power up location based marketing | Location-based Marketing Tool

Cool news, tweeps: you remember how Twitter launched the awesome #newTwitter, with the detail panes so you got a lot more context around all the links in your tweetstream? Well, now foursquare check-ins get the royal tweetment. When you tweet your check-in, the tweet’s details will now include the photo,…

via Yo dawg, we heard you liked foursquare, so we put some foursquare in your Twitter.

My Take: It is clear that your options in location based marketing and social media marketing are all becoming more and more connected and you don’t want to be caught on the outside when it comes to taking advantage of these two strategies.


Ed Loessi